04

RETAIL

Dynamic Women

In 2014 Atelier designed a concept stall at The V&A Watershed for bespoke fashion labels Pichulik and Galago. The following year Atelier was commissioned to design Pichulik’s Johannesburg store – shifting from bold, playful elements into a more sophisticated palate.

PICHULIK & GALAGO

Playful geometrics and bright colours enhance a brave brand.

Photography by Michael Ellis

04

RETAIL

Dynamic Women

In 2014 Atelier designed a concept stall at The V&A Watershed for bespoke fashion labels Pichulik and Galago. The following year Atelier was commissioned to design Pichulik’s Johannesburg store – shifting from bold, playful elements into a more sophisticated palate.